Top 10 Private Label Eyelash Serum Manufacturers

Launching your own eyelash serum brand can be exciting, but choosing the right manufacturing partner is one of the most important decisions you’ll make.

Different manufacturers offer very different solutions.

Some specialize in low-MOQ white label products for startups. Others focus on custom formulation and OEM manufacturing for established beauty brands. Some manufacture locally in Australia, Europe or the United States, while others offer the manufacturing and packaging advantages of China and other Asian markets.

In this guide, we compare 10 private label eyelash serum manufacturers and suppliers based on their publicly available information, including manufacturing location, MOQ, customization options and business model.

Important: This is an informational comparison, not a ranking from best to worst. MOQs, formulations, packaging options and services can change, so always confirm current specifications directly with the manufacturer before placing an order.

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Quick Comparison

Manufacturer	Location	Manufacturing Model	Public MOQ*	Suitable For
SNK Beauty	China	Private Label & OEM	From 200 units	Startups and growing lash brands
Cellular Cosmetics	Australia	White Label & OEM	From 10 units	Very small test launches
Xiran Skincare	China	Private Label, OEM & ODM	From 2,000 units for custom packaging	Brands seeking customization
Lami Super Booster	Italy	Private Label & OEM	Around 2,000 units for standard serum	European brands & lash professionals
Pure Source	USA	Contract Manufacturing & Custom Formulation	Around 5,000 units	Established brands
Trulux	Australia	Private Label & Bulk Manufacturing	Bulk options available	Brands needing bulk formula
BO International	India	Private Label & Contract Manufacturing	Project dependent	International beauty brands
NardoNatural	USA	Private Label & Custom Formulation	Project dependent	Small and independent brands
ZM Beauty / ZM LASHEE	China	Lash-focused OEM & Private Label	Product dependent	Lash brands & e-commerce
Absonutrix	USA	Private Label & Contract Manufacturing	Project dependent	Beauty brands seeking turnkey production

 

*Publicly listed or publicly reported information at the time of writing. Always confirm current MOQ directly.

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1. SNK Beauty

Location: China
Specialty: Eyelash Serum OEM & Private Label
Private Label MOQ: From 200 units
Custom OEM MOQ: From 5,000 units

SNK Beauty is an independent beauty company specializing specifically in eyelash serum OEM and private label manufacturing.

Rather than offering a large catalog of unrelated cosmetics, SNK Beauty focuses on one core category: eyelash serum.

The company currently offers two ways for brands to start.

Private Label — From 200 Units

For smaller brands, entrepreneurs and beauty businesses that want to test the market without committing to a large production run.

This option uses a ready-made standard formula and available packaging, with the customer’s branding applied to the finished product.

Custom OEM — From 5,000 Units

For brands that require more control over their product, custom OEM allows customization of the formula and packaging.

Available options include:

* 1 ml, 3 ml, 5 ml and 8 ml sizes
* PVC soft tubes
* Aluminum tubes
* Private label branding
* Custom packaging
* Standard formula
* Custom formula

SNK Beauty’s positioning is deliberately focused:

One core product category. Flexible options. Direct communication.

This model can be particularly suitable for entrepreneurs and growing beauty brands that don’t need a huge product catalog but want a specialized eyelash serum supplier.

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2. Cellular Cosmetics

Location: Australia
Specialty: White Label Cosmetics & OEM
Public MOQ: From 10 units for selected white-label products

Cellular Cosmetics is an Australian cosmetic manufacturer offering private label, white label and contract manufacturing services.

Its Peptide Lash Growth Serum is publicly listed with a 10-unit MOQ for custom branding, making it one of the lowest publicly advertised entry points among suppliers in this category. 

The company lists a peptide-based formula containing ingredients including:

* Myristoyl Pentapeptide-17
* Myristoyl Hexapeptide-16
* Niacinamide
* Panthenol
* Argan oil
* Hyaluronic acid
* Vitamin E

It also provides various documentation options, including SDS and COA, with PIF access under its stated conditions. 

Cellular Cosmetics says its white-label products can be ordered in very small quantities, while custom private-label formulations have substantially higher MOQs. 

Best suited for: Startups, salons and entrepreneurs who want to test a ready-made formula with very little initial inventory.

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3. Xiran Skincare

Location: Guangzhou, China
Specialty: Eyelash Serum OEM, ODM & Private Label

Xiran Skincare offers private label and contract manufacturing services for eyelash serum products.

Its publicly available information describes services covering:

* Formula development
* Private label
* OEM/ODM
* Custom packaging
* Product development
* International regulatory support

The company states that custom packaging is available from approximately 2,000 units, although the final MOQ depends on the formula, packaging and project specifications. 

Xiran also markets different eyelash serum concepts, including peptide-based and lash-and-brow products.

Best suited for: Brands looking for a China-based supplier that can handle more extensive formula and packaging development.

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4. Lami Super Booster

Location: Italy
Specialty: Lash, Brow & Professional Beauty Products

Lami Super Booster focuses heavily on the professional lash and brow industry.

Its product range includes eyelash serums as well as lash-lift and brow-lamination products.

This makes the company particularly relevant to:

* Lash salons
* Lash technicians
* Professional beauty brands
* European distributors
* Lash-lift businesses

For businesses that want to build a wider professional lash-care range rather than sell only one serum, this type of supplier can be worth investigating.

Best suited for: European beauty brands and professional lash businesses.

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5. Pure Source

Location: USA
Specialty: Contract Manufacturing & Custom Formulation

Pure Source is a US-based contract manufacturer offering formulation, testing, filling and packaging services for cosmetic products, including eyelash serum.

A US-based manufacturer can be attractive to brands that specifically want domestic manufacturing or want to simplify certain aspects of their US supply chain.

Custom projects can include:

* Formula development
* Packaging
* Filling
* Testing
* Production
* Quality control

Its publicly listed information indicates that eyelash serum projects may require substantially larger production quantities than low-MOQ white-label suppliers.

Best suited for: Established brands with confirmed demand and larger production requirements.

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6. Trulux

Location: Australia
Specialty: Private Label Cosmetics & Bulk Formulas

Trulux offers private label and bulk cosmetic products, including eyelash serum.

Its lash serum offering includes peptide-based and conditioning ingredients, and the company provides bulk formats in addition to finished products.

Bulk supply can be useful for brands that already have:

* Their own packaging
* A local filling partner
* Their own manufacturing infrastructure
* Existing distribution channels

However, brands purchasing bulk formula should make sure the final filling, packaging, testing and documentation remain appropriate for the intended market.

Best suited for: Businesses with their own filling or packaging arrangements and brands looking for bulk formula supply.

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7. BO International

Location: India
Specialty: Private Label Cosmetics & Contract Manufacturing

BO International is an Indian beauty and personal-care manufacturer offering private label and contract manufacturing across a broad range of categories.

Its capabilities extend beyond eyelash products into skincare, haircare, body care and other cosmetic categories.

For brands planning to eventually develop a broader cosmetics portfolio, a larger multi-category manufacturer can offer advantages.

However, if your business is focused exclusively on eyelash serum, a specialist supplier may provide a more focused product-development relationship.

Best suited for: International beauty companies looking for an India-based multi-category manufacturing partner.

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8. Nardo’s Natural

Location: USA
Specialty: Private Label Natural Beauty Products

Nardo’s Natural provides private label and custom cosmetic products for independent brands and beauty businesses.

Its product range includes skincare and beauty products, with private-label options for businesses looking to launch products under their own brand.

For a small beauty company that wants to source several types of natural or wellness-oriented products from one supplier, it can be worth comparing with more specialized lash-serum manufacturers.

Best suited for: Small US beauty brands looking for private label products across multiple categories.

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9. ZM Beauty / ZM LASHEE

Location: China
Specialty: Lash Products, OEM & Private Label

ZM Beauty/ZM LASHEE focuses heavily on the lash industry and offers eyelash serum alongside other lash-related products.

Its public materials describe:

* Private label eyelash serum
* Multiple formula options
* Custom packaging
* Lash and brow products
* OEM/ODM services

The company is particularly relevant to businesses already selling false lashes, lash extensions or other lash-related products.

Best suited for: Lash-focused brands, beauty e-commerce sellers and businesses wanting multiple lash products from one supplier.

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10. Absonutrix

Location: USA
Specialty: Private Label & Contract Manufacturing

Absonutrix offers private label and contract manufacturing services for beauty and personal-care products.

Its eyelash serum-related offering includes existing formulas as well as product development and packaging support. 

For brands that want a more turnkey relationship, services can cover areas such as:

* Product development
* Manufacturing
* Packaging
* Branding
* Delivery

Best suited for: Beauty brands looking for a US-based private-label and contract manufacturing partner.

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How to Choose the Right Eyelash Serum Manufacturer

There is no single manufacturer that is right for every brand.

The best supplier for a startup ordering 200 units may be completely different from the best supplier for a retailer ordering 50,000 units.

Before choosing a supplier, consider these factors.

1. MOQ

MOQ is one of the first things a new brand should check.

A supplier may advertise:

“Low MOQ”

but the MOQ may only apply to the existing formula.

Custom packaging or custom formulation may require significantly larger quantities.

Always ask:

What is the MOQ for my exact formula + packaging + branding combination?

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2. Formula

Ask whether the manufacturer offers:

* Ready-made formulas
* Private-label formulas
* Semi-custom formulas
* Fully custom formulas

A ready-made formula is generally faster to launch.

A custom formula provides more control but usually requires a larger investment and longer development timeline.

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3. Packaging

Packaging can significantly affect both your product cost and shipping cost.

Common options include:

* Plastic tubes
* Aluminum tubes
* Mascara-style tubes
* Precision brush applicators
* Custom boxes

For international brands, don’t evaluate packaging only by appearance.

Also consider:

Weight + shipping cost + durability + filling compatibility + brand positioning.

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4. Documentation & Compliance

Eyelash serum is an eye-area product, so regulatory considerations deserve particular attention.

Depending on the destination market, you may need documentation such as:

* INCI ingredient list
* COA
* SDS
* Stability information
* Microbiological testing
* Safety assessment
* Product information documentation
* Manufacturing information
* Packaging and labeling information

The exact requirements depend on the country where the finished product will be marketed.

Don’t assume that a supplier’s statement such as “FDA compliant” or “EU compliant” automatically means your finished product is legally ready for sale.

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What About Prostaglandin-Free Eyelash Serum?

This is another important question when comparing manufacturers.

Some eyelash serum brands deliberately position their products around peptide and conditioning ingredients rather than prostaglandin analogues.

However, “prostaglandin-free” should only be used when the actual finished formula has been verified to contain no relevant prostaglandin analogues.

The same principle applies to claims such as:

* Hormone-free
* Hypoallergenic
* Safe for sensitive eyes
* Clinically proven
* Ophthalmologist tested

These claims should be supported by the actual formula and appropriate evidence.

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Private Label vs. Custom OEM

The biggest distinction is simple.

Private Label

You select an existing formula.

The manufacturer provides:

Formula + Packaging + Your Branding

This is generally the faster and lower-MOQ route.

Custom OEM

You develop a product around your own requirements.

This may involve:

Custom Formula + Custom Packaging + Your Branding

The MOQ and development cost are usually higher.

For many new brands, starting with a proven private-label formula can be a practical way to validate demand before investing in a fully custom product.

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Final Thoughts

The right eyelash serum manufacturer depends on your business model.

If you need very low MOQ, look for suppliers with ready-made white-label formulas.

If you need custom formulation, focus on manufacturers with genuine R&D and testing capabilities.

If your business is already established, you may prioritize production capacity, documentation, quality systems and long-term supply consistency.

And if you’re building a lash-focused brand, a specialized eyelash serum manufacturer may be more relevant than a general cosmetics supplier.

At SNK Beauty, our approach is deliberately simple:

Focus on one product category: Eyelash Serum.

We offer:

Private Label — from 200 units
Ready-made formula + available packaging + your branding.

Custom OEM — from 5,000 units
Custom formula + custom packaging + your branding.

If you’re planning to launch your own eyelash serum brand, we’d be happy to discuss your product concept, target quantity and packaging requirements.

Mike Zhang
Founder, SNK Beauty
Eyelash Serum OEM & Private Label Specialist

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